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Media planning strategy problems? How to fix it so it's flawless
As the marketing landscape evolves, new techniques emerge, new channels open up, and the competition for consumers’ attention only gets...
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Idealsoft
- Jan 6
- 5 min
The B2B guide to winning the long-game with social media
B2B businesses have not been the traditional stars of social media. While fashion brands, car companies, and fast-food chains have found...
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Idealsoft
- Jan 6
- 4 min
Agency vs. In-House: What’s Better for Your Media Buying Strategy?
When you’re expanding or improving your marketing strategy, you’ll likely be faced with that age-old question: do it yourself, expand...
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Idealsoft
- Jan 6
- 3 min
Google Ads update promises better traffic with less effort
Google Ads recently made a big announcement that will affect your business’s paid search results (and soon, too — users can expect...
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Idealsoft
- Jan 6
- 3 min
What B2B can learn from B2C when turning potentials into clients
The challenges that B2B marketers face are becoming increasingly nuanced. To be effective in your strategies, you need to: Understand how...
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Idealsoft
- Jan 6
- 6 min
9 ways to promote your NFT drop successfully
There are hundreds of NFT projects launching every month in 2022. But as any experienced NFT collector will tell you, simply releasing a...
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Idealsoft
- Jan 6
- 5 min
Get the jump on your competitors with Google Analytics 4
In the fall of 2020, Google rolled out Google Analytics 4 (GA4) — the latest version of its massively popular Google Analytics Platform....
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Idealsoft
- Jan 6
- 3 min
The MISE principle for selling a product online
One of my greatest marketing teachers was my dad and he often offered unsolicited advice on how to be a more effective marketer. He was a...
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Idealsoft
- Jan 5
- 4 min
Media planning best practices to boost brand exposure (and ROI)
If you’re looking to improve your media buying strategy, boost your brand awareness, and drive exposure, we’ve compiled a few media...
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Idealsoft
- Jan 5
- 4 min
Why SEO best practices are now must practices for eCommerce
Whether you’re an SEO or Marketing Manager for an eCommerce company, or a small eCommerce business owner, you know the search engine...
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Idealsoft
- Jan 5
- 5 min
Fine-tune your Google marketing campaigns this holiday season
As the holiday season approaches, it is important to adapt your holiday marketing campaigns to seasonal trends. Failure to do so can...
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Idealsoft
- Jan 5
- 5 min
Budgeting media buying costs for better ROI
A powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience...
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Idealsoft
- Jan 5
- 4 min
How to protect your marketing budget and keep growing during a recession
It's no secret that cutting your marketing budget during a recession is one way to conserve expenses. But before you do that, stop and...
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Idealsoft
- Jan 5
- 4 min
5 questions to ask your marketing agency during a recession
In recession times, businesses may have to tighten their belts and make tough decisions about marketing and advertising. Strategies that...
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Idealsoft
- Jan 5
- 6 min
5 ways to effectively spend your end-of-year marketing budget
The end of the year — and your Q4 wrap-up — is looming, and if you’ve got leftover marketing budget to burn, the next few weeks can feel...
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Idealsoft
- Jan 5
- 3 min
How to fix a website that is not secure
If your website is not secure, this presents three major problems. First, it's terrible for SEO as Google penalizes sites that are not...
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Idealsoft
- Jan 5
- 3 min
Attention-grabbing website RFPs that get quality responses
There is no perfect way to construct an RFP (request for proposal), but we can all recognize an unclear one when we read it. And, here in...
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Idealsoft
- Jan 5
- 2 min
Web accessibility: 5 things you need to know
Syd Guenther, Major Tom’s Group Director of Web Development, has more than a few websites under her belt. Recently, she has been diving...
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Idealsoft
- Jan 5
- 3 min
How much does a WordPress website cost?
Looking for an agency to support the design and build of a new website is a lot like shopping for a new car. When you get a new car, you...
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Idealsoft
- Jan 5
- 2 min
How clients can avoid the 3 classic mistakes in web development projects
Website development projects between clients and agencies can be fraught with potential issues. In order to help smooth the process,...
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