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Google Ads update promises better traffic with less effort
Google Ads recently made a big announcement that will affect your business’s paid search results (and soon, too — users can expect...

Idealsoft
Jan 6, 20233 min read
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Get the jump on your competitors with Google Analytics 4
In the fall of 2020, Google rolled out Google Analytics 4 (GA4) — the latest version of its massively popular Google Analytics Platform....

Idealsoft
Jan 6, 20235 min read
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Fine-tune your Google marketing campaigns this holiday season
As the holiday season approaches, it is important to adapt your holiday marketing campaigns to seasonal trends. Failure to do so can...

Idealsoft
Jan 5, 20235 min read
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Budgeting media buying costs for better ROI
A powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience...

Idealsoft
Jan 5, 20235 min read
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