IdealsoftJan 6, 20233 minGoogle AdsGoogle Ads update promises better traffic with less effortGoogle Ads recently made a big announcement that will affect your business’s paid search results (and soon, too — users can expect...
IdealsoftJan 6, 20235 minGoogle AdsGet the jump on your competitors with Google Analytics 4In the fall of 2020, Google rolled out Google Analytics 4 (GA4) — the latest version of its massively popular Google Analytics Platform....
IdealsoftJan 5, 20235 minGoogle AdsFine-tune your Google marketing campaigns this holiday seasonAs the holiday season approaches, it is important to adapt your holiday marketing campaigns to seasonal trends. Failure to do so can...
IdealsoftJan 5, 20235 minFacebook AdsBudgeting media buying costs for better ROIA powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience...